Use this template to create personas for the different types of people that you are marketing to. Personas can help you identify people - real individuals - that your marketing messages can be tailored to or targeted towards. Make your personas as detailed as is appropriate for you and your company.
Pro Tip: Share this note with anyone that's working on creating content with you. As each person adds details, the personas you and your team create will become increasingly fleshed out and easier to create content for.
Persona Name
Add Photo Here
Age
- 18-25
- 26-32
- 33-40
- 41-50
- 51-65
- 66-80
- 81+
Gender
- Female
- Male
Demographics
Include any other demographics that are relevant to you (number of employees at their company, level of education, geographic area, languages spoken, ethnicity, income level, etc.)
Profession
Title/Role at Company
Websites they Visit
Needs
Wants
Challenges